This last week has seen social media marketers taking great advantage of fashion lovers using social media to capture and watch the event coverage. These social media platforms were worked into the famous fashion event and reportedly reached a huge number of fans and followers which in essence created a mass of fashion centered engagement, via social media.
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One of the most popular apps that has been used this year in order to track New York Fashion week is Snapchat which provides its users with an almost behind the scenes feel experience. Those that use Snapchat can follow celebrities and watch them attend the shows, and also get personal insights about various designers and featured clothing items. Those that live in and about New York City can also submit their own photos and videos to be featured on the NYFW Snapchat Story
Instagram is also giving full coverage of the fashion week with photo and video postings on both the official Fashion Week account and the version of Instagram that is is specific to the New Your Fashion Week which has in excess of 103k followers. With all the shows featured with videos and photos Instagram content is full of colour and the comments about model performances or featured items is both informative and entertaining.
Twitter provides a first look at the runway video replays plus those makeup and hair moments and keeps followers up to date about shows which are in progress.
If you want to categorize your photos later on then Pinterest is the site for you as you can take a look at certain clothing lines from a particular show, or view the collaboration of the designers who are involved in the New York Fashion Week.
For a up to the minute blog environment where you can view the trending fashions, hair and makeups then Tumblr is the place to be as it has the resource for viewing the full collaboration of all the trending items in one place.